Czech Dream
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
Videos
Cast and Crew
Czech Dream
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
Orignal Title
Český sen
Orignal Language
cs
Duration
1 hr 30 min
Genre
Crime, Documentary
Status
Released
Release Data
2004-06-03
Produced By
FAMU, Hypermarket Film, Cinemasound, Studio Mirage, Česká televize